Our “leave no founder behind” philosophy provides an ecosystem for winning for and by inclusive founders through community, mentorship, education and, where appropriate, venture capital.

Leadership by diverse investors, entrepreneurs and consumers in the beauty and wellness sector is finally being met with demand by mainstream consumers, retailers and corporate acquirers that cannot source enough diverse-led and operated brands to meet demand.

This marketplace was slowly emerging over the past decade, as diverse influencers out-performed in social media, changing CPG growth marketing economics, product adoption rates and offer downloads, while Black consumers proved to be 44% more likely to socially endorse favorite brands and over-indexed for financial app usage, from shopping to investing.