Frequently Asked Questions
What is the BrainTrust Founders Studio?   

BrainTrust Founders Studio is an innovative membership-based community platform that harnesses the value of dozens of ecosystem partners, advisors and investors to accelerate the growth of Black Beauty and Wellness Founders at all stages of their journey from start, grow to accelerate.

What are the member benefits at the different tiers?   

There are three tiers of membership – Start, Grow, Accelerate that provides Founders with a curated ecosystem of resources:

  • Agency and partner relationships and services
  • Business and financial resources
  • Executive coaching
  • Retail distribution
  • Follow-on capital and investment
Who can become a member?    

Membership is by application only. To become a member, you must have at least one Black identifying Founder, have a controlling equity stake in the company and have a product or service in the beauty and wellness industry. You must also commit to paying it forward to the next generation of Black entrepreneurs as you progress on your journey as a Founder.

How does it work?   
  • Each Founder completes an application form that includes their revenue goals, and immediate business operational needs
  • Each Founder is thoughtfully paired with supportive service providers and corporate partners
  • Founders have access to our community directory, member events and programming plus dedicated resources to support the growth of your business.
Why should I join the BrainTrust Founders Studio?    

BrainTrust Founders Studio was created to ensure the success of Black beauty and wellness Founders.  Through our ecosystem approach to providing community, education, mentorship, and capital, our goal is to help launch, grow and scale Black-owned businesses. Membership unlocks an unlimited number of resources to fuel Founder success. Our Knowledge Salon is the foundation of the Studio.

Is it Free?    

Our first tier level, Start, is free. The remaining tiers – Grow and Accelerate- have quarterly fees.

When do I pay?   

Once your application is approved, you will complete the agreement and provide your credit card information.

How do I become a Founding Founder?   

Inaugural Founder Memberships are reserved for our initial launch Founders who worked closely with us during our BETA period to make sure the platform truly provided the resources and tools Founders need to thrive.

What type of technology is used?   

The subscription based, tech-enabled platform combines Artificial Intelligence, Machine Learning and automated business systems.

Is my information private?    

Absolutely. Our tech platform is 100% private, safe and secure. Please review to our Terms and Conditions and Privacy Policy.

Do I have to identify as Black to join?    

At least one Founder in the organization must identify as Black to join BrainTrust Founders Studio.

How do I apply to join BrainTrust Founders Studio?   

If you would like to join please follow the link here.

Who are the Corporate Partners?    

Our Corporate Launch Partners are Shopify, JP Morgan Chase & Co., AfterPay, BeautyUnited, Clearco, and Penske Media.

How is BrainTrust Founders Studio different from an accelerator or incubator?   

We are similar in many ways; however, we differ in that we are a comprehensive ecosystem powered by technology to support Founders at all stages of their journey.  Through our thoughtfully curated resources, we help fuel business growth and sustainability including access to capital. Whether you are starting or preparing to exit, we connect you to relevant services and expert advice.

What categories of Beauty and Wellness does the Studio focus on?    
  • Makeup
  • Nail care
  • Skincare
  • Fragrance
  • Hair care
  • Hair color
  • Body care (lotions, creams, oils, serums)
  • Pet grooming
  • Pet wellness
  • Sexual wellness
  • Supplements
  • Tools, devices, accessories
  • Activewear or performance wear
  • Fitness connected devices
  • Fitness equipment
  • Fitness gyms
  • Hydration (juices, water, sports beverages)
What are the industry categories that agencies and service providers offer to the Founders?   

Our goal is to reduce the amount of time searching for agency partners and provide a direct pipeline to trusted partners specific to your exact needs.

  • Advertising
  • Business Planning
  • Brand Management
  • Brand Strategy
  • Community Building
  • Copywriting
  • Digital Marketing
  • Distribution
  • E-commerce
  • Editorial
  • Executive Coaching
  • Financial Modeling
  • Fundraising
  • Graphic Design
  • Human Resources
  • Influencer Marketing
  • Investor Relations
  • Leadership
  • Manufacturing
  • Mentorship
  • Paid Media
  • Partnerships
  • Public Relations
  • Retail Partnerships
  • Revenue Growth
  • Sales Funnel
  • SEO
  • Social Media Marketing
  • Talent Development
  • Time Management
  • Website Design
  • Website Development
  • Website Optimization
Are the agency services free as part of the membership?   

No, agency services require additional fees as determined by the agency partner and the Founder directly. We do not up-charge or markup agency fees.

How can I change or cancel my membership?    

You can email customerservice@thebraintrust.com to cancel or make changes.

Is BrainTrust different from BrainTrust Founders Studio?    

Kendra Bracken-Ferguson launched BrainTrust as a consultancy that quickly evolved into a full-service social, digital, influencer marketing, and brand development agency.

After working with countless brands across fashion, beauty, and hospitality including Halle Berry, Drew Barrymore’s Dear Drew, Kelly Ripa’s home line, and providing strategic support to Jayden Smith’s Just Water, BrainTrust joined CAA-GBG Global Brand Management Group, the world’s largest brand management company and a subsidiary of Creative Artists Agency and Global Brands Group. During this time, the newly named BrainTrust CAA-GBG expanded globally and solidified its presence in the industry as a leader in brand marketing and social media.

In April of 2019, BrainTrust, once again, became independent forming a strategic partnership with Beautycon and refreshing its mission of diving deeper into the beauty and wellness space.  BrainTrust also expanded its three-year relationship with Sally Beauty–an achievement that propelled the company into the world of retail, events, and manufacturing.  In that same year, BrainTrust also took over social media for Morgan Freeman driving his base to over 32M and top 15% of most engaged brands of all time.

In 2020,  Kendra and BrainTrust partnered with Halle Berry to launch re-spin, a health and wellness company. This move deepened the agency’s experience in brand development, product launches, partnerships, and celebrity collaborations.

Having worked with over 200 brands, Founders, and talent, BrainTrust launched BrainTrust Founder Studio. This innovative ecosystem anchors BrainTrust’s commitment to supporting Founders. The studio amplifies and directs BrainTrust’s expertise across various platforms and areas of service. Through the studio, BrainTrust continues to leverage social media, digital marketing, expert strategy, and brand development for the world’s most beloved beauty, lifestyle and celebrity brands.