BrainTrust Founders Studio is a membership-based community platform that incubates new promising beauty and wellness brands, provides an ecosystem for existing Founders ensuring their growth and sustainability and invests in subsequent Founders who are primed to accelerate their own potential and prepare for follow-on capital. Whether you are starting, growing or at the point of acceleration, BrainTrust Founders Studio has an ecosystem of resources and capital to support your business.

Meet Our Team:
Kendra Bracken-Ferguson
Founder, CEO, and GP
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Kendra Bracken-Ferguson, Founder, CEO and GP, is a leading domain expert across beauty and wellness and a three-time co-founder with two exits. Kendra is a transformative brand builder and visionary leader as well as the secret ingredient in guiding and monetizing more than 200 influencer-driven brands that have collectively generated more than $100MM in revenue. Kendra has created and launched seven brands in partnership with celebrities. Among her firsts, Kendra has the distinction of being one of only 100 Black women ever to have raised more than $1MM in investment for her first company.

BRAINTRUST

Social media and brand development agency; exited to CAA-GBG, re-acquired and relaunched by founder

BEAUTYUNITED.ORG

Co-founded in response to COVID-19 and racial injustices to support underrepresented Beauty & Wellness founders

DIGITAL BRAND ARCHITECTS

First talent agency for bloggers; raised $2M and exited to UTA

RE•SPIN BY HALLE BERRY

Health and wellness brand, created and launched

ZIGGY MARLEY

First of its kind clean pet grooming line, created and launching

SUPER DOPEQ

A dynamic hair color line, Hair Dope; the first by a Black man, co-created and launched

 

Lisa Stone
Co-founder, Chief Investment Officer and GP
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Lisa Stone, Co-founder, Chief Investment Officer and GP, is a Silicon Valley entrepreneur turned investor with multiple exits. Lisa has raised/helped raise $100MM+ in venture investment, built 5 customer movements (25-127 MM unique visitors/month) from lifestyle to enterprise, using pricing, programs and platforms she designed. As an investor, Lisa helped raise $125MM from limited partners, including family offices and institutional investors. Among her firsts, Lisa has practiced and published for 25 years on the power of inclusivity as the fastest path to creating and scaling business returns.

WESTRIVER GROUP

Managing Director, Investment Committee, Equity Fund I ($125MM)

Consumer focus: OneHope, Ellevest, TOCA, Pro.com, Singularity

INDEPENDENCE POINT ADVISORS

Women-owned investment bank and advisory services firm

affiliated with Lazard. Senior Advisor, Technology.

BLOGHER INC

First social publishing platform monetizing 20,000 women creators

$30MM annually, 127MM reach. Top categories: Beauty,

Wellness, CPG.Raised $20MM, exited to She/PENSKE.

HEARST/WOMEN.COM

VP Programming, created Top-30 URL.Top categories: Beauty, Wellness, CPG.

Raised $37.5MM, IPO’d, then exited to iVillage [NASDAQ: IVIL]

ANGEL INVESTOR

Includes Alethea Group, AudPop, Double A Labs, Hello Divorce, Femly,

Operator Collective I, Park Place Payments, Portfolia Rising America II Fund, TheCru

Brandon Carter
Venture Partner & Retail Consultant
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+ Cultural anthropologist, with an eye toward beauty and fashion,

providing unique insight into multicultural audiences.

+ 15+ years retail experience across buying, development and

recruitment

+ Led Macy’s Executive Development Program for diversity/inclusion

+ Business Partner at Metropolitan Museum of Art overseeing

revenue projections

+ Investor and Advisor

Jenny Lauck
Head of Platform
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+ 18 years of experience using technology and curriculum to scale communities of creators and entrepreneurs

+ VP Community Partnerships, BlogHer and acquirer She/PENSKE: Led team that built an engaged community of more than 20,000 creators, producing $30MM in publishing value.

+ Head of Affiliate Program, Ellevest Inc: Created partnerships with top talent, affiliates and distributors (i.e., Tiffany Aliche aka The Budgetnista, TheSkimm, iFundWomen) driving $13MM in new accounts in year one.

+ Strategic consultant developing content and community programs, from enterprise software (Mighty Networks), to bestselling authors.

Katy Saintil
Head of Programming & Community Relations
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+ 20+ years of directing innovative program creation and implementation

+ Team leader in brand-aligned strategic communication, marketing strategy, and operationalization of mission-driven, DEI-centered special events.

+ Curator of brand-aligned editorial services including ghostwriting, personal narratives, copywriting, brand story & thought leadership content

+ Joy bringer and impact-driven connector

Taia Cheng
Chief of Staff
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+ Associate Business Manager at the Harvard Crimson daily student newspaper

+ Undergraduate Women In Business DEI Co-Chair

+ Palm Tree LLC Capital Markets Intern

+ Harvard University

Meet our Advisory Board

Our braintrust of advisors is a small group of trusted colleagues from different sectors who thrive on decoding problems and designing new solutions to foster success.

Chidinma Asonye
Advisory Board Member
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+ Chief Operating Officer, S by Serena

+ Leader with 10+ years in the consumer, retail, and luxury goods industries with a focus on  eCommerce, Omnichannel, product management, strategy, business development, customer experience, consumer facing application design and development

+January Ventures Operator Manager, supporting visionary female founders who are building the next big tech companies

+ The Estee Lauder Company Executive Director; created seamless consumer experience for ELC brands across channels, leveraging digital to surpass consumer’s needs and expectations, enabling them to shop anywhere, anyhow, and anytime

+ The Boston Consulting Group Project Leader

+ Harvard Business School

Debbie Perelman
Advisory Board Member
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+ President and CEO, Revlon Inc. (NYSE: REV)

+ A thoughtful, team-oriented and decisive leader, with a track record for innovation and breaking paradigms in digital and consumer-first environments.

+ MacAndrews and Forbes Executive Vice President and New Business Development

+ Co-founder and Vice Chairman of the Child Mind Institute, an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders.

+ Member of the Board of the Children’s Hospital of Philadelphia

+ Columbia Business School, MBA Finance/Accounting

+ Princeton University, President’s Advisory Council

Gloria Chang Yip, CFA
Advisory Board Member
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+ Executive Director, Private Wealthy, JPMorgan Chase [NYSE: JPM]. Works with founders with a focus on multigenerational wealth transfer.

+ Cartier, Head of Jewelry Marketing and Strategy for client development strategy across the firm’s high net worth portfolio.

+PepsiCo, P&G Domestic and international brand marketing roles (USA, China)

+Prior investment banking analyst for Merrill Lynch in the Global Energy and Power group and Derivatives analyst in Equity Capital Markets

+VP of the board of the Chinese Chamber of Commerce Los Angeles

+ Advisory board for Visionary Women and involved with Ambition, a non-profit focused on first generation college students through mentorship

+Supporter of women entrepreneurs, equal education advocate

 

Kyle Walker
Advisory Board Member
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+ Co-Founder and Chief Acquisitions Officer, Foundry Brands. Focused on acquiring the next generation of omni-digital consumer brands. Helped launch more than 10,000 brands in the past 7 years.

+ Operator that has launched, scaled, and successfully exited brands that generated over $2B in revenue.

+ Omni-Digital Brand Builder

+ Amazon Expert; over 7 years Head of New Business Strategy

+ GNC- General Nutrition Center, E-commerce Operations

+ Consumer Technology Association Council Board; Advancing Retail Voice to CTA Membership and CTA Activities

+ Acquisitions and Brand Building

+ Corporate Entrepreneurship